Cyclect is Overall Winner of SPBA 2013 Heritage Brand

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For immediate release


5 October 2013, Singapore –

The Cyclect group is pleased to announce that Cyclect Electrical Engineering Pte Ltd has been awarded the overall winner of Singapore Prestige Brand Award 2013 (SPBA) under the “SPBA – Heritage Brands” category.

Guest of Honour, Mr Iswaran, who is also the Minister in the Prime Minister’s Office, was speaking at the SPBA ceremony last night at the Ritz-Carlton, Millennia Singapore. He quoted that “owners of strong brands understand that brand building is not just a logo, tagline or image. It is an ongoing process of careful management, curation and nurturing, to reach, engage and instil loyalty in target customers and market segments.”

Indeed, established in 2002 by the Association of Small and Medium Enterprises (“ASME”) and Lianhe Zaobao, SPBA recognises and honours Singapore brands that are developed and managed effectively through various branding initiatives.

Mr. Melvin Tan, Managing Director of Cyclect says, “We are proud to be associated and awarded with the Singapore Prestige Brand Award. It is another highlight to hail the achievements of the vision, dedication and executional excellence of the Cyclect team. The award is a testament of the continued strengthening of the Cyclect brand as the group progress to another higher level of success. We are grateful to our loyal employees, customers, partners and vendors for their support, trust and friendship that have helped Cyclect achieve this milestone and to the greater milestones ahead.”

Ms. Audrey Yap, Chairman of SPBA and ASME Council member, Singapore says, “SPBA is a recognised award designed to pay tribute to the best and most valued Singapore brands. Winning companies must have a strong brand name that has attained a high level of recognition, an established reputation and significant market share. Cyclect emerged as a winner in the “Heritage Brands” category, after going through two rounds of rigorous judging, proving it is identified as a brand with a long history of trust in the market place, which is rare in this industry sector. This win is particularly special for that reason as Cyclect is associated with higher quality and a better reputation. This has served the Company well in Singapore and regionally. My heartiest congratulations for their achievement as Cyclect is a most deserving winner.”

Winners will be featured on SPH’s integrated media platforms, as well as the SPBA Winners’ Special – a supplement of Entrepreneurs’ Digest.

For more information, contact:

Mr. Tan Ee Wei

Business Development Manager, Cyclect


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