Cyclect achieved Business Superbrands

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Prestigious achievement represents the highest mark of brand status for a company.

1st March 2012, Singapore – The Cyclect group is pleased to announce that Cyclect has achieved the Business Superbrands Status today. This achievement is only presented when a company has fulfilled all the stringent standards set by the Superbrands organisation and marks an achievement in Cyclect’s brand recognition.

Business Superbrands is an exclusive brand recognition for established B2B brands. Brands need to pass 2 stages of qualification in order to receive this prestigious recognition. At the first qualifying stage, brands are assessed from 3 aspects; locality, longevity & financial stability. At the second stage, the brand panel, an independent group of marketing and communication professionals, evaluate the brand and scores each brand against five major criteria; brand reputation, market share, innovation, recognition and its corporate and social responsibility.

Our major achievements in 2011 include, partnering with Pine Creations and expanding into India and Myanmar. Pine Creations enabled us to expand our portfolio to include interior design and installation works. We now offer more attractive turnkey packages to current and new customers.

Cyclect India was established in the same year and looks set to commence its first project in electrical works. It is through such strategic changes that enable the Cyclect brand to stand out and be recognized.

Cyclect having achieved this status, will have the rights to leverage on its Business Superbrands Status and use the Business Superbrands logo which has been proven to be a highly effective sales and marketing tool.

Melvin Tan, Managing Director of Cyclect says, “Cyclect is proud to achieve Business Superbrands status. It is our latest iconic milestone, one that is the collective achievement of all our business partners. Along with our Enterprise 50 and SME1 Asia awards, the Cyclect family continues to reach new heights. We aim to create new paths and grow the company even further this year. With an internationally recognised brand award, we can reach new markets and customers. It also bolsters our staff morale and renews confidence in our customers.”

Mark Pointer, CEO of Superbrands Singapore says, “Business Superbrands is an internationally recognised branding programme which pays tribute to the best and most valued business to business brands around the world. To achieve Business Superbrands Status, companies must have established the finest reputation in their fields, significant market share and achieve a high level of brand recognition to be able to qualify. A Business Superbrands means that Cyclect is seen as more trustworthy, of higher quality and has a better reputation. These are traits that will help Cyclect grow and develop more.”

Companies which achieve Business Superbrands Status are also included in the Business Superbrands reference book, the Superbrands website and they have usage rights to the Business Superbrands logo. They can also leverage on media coverage that any Business Superbrands campaign garners.

For more information, contact:

Mr. Tan Ee Wei

Business Development Manager, Cyclect


Ms. Joanne Huang

Senior Brand Liaison Manager, Superbrands


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