On 25th March 2011, Cyclect officially launched its new brand, slightly more than a year after we embarked on a rebranding exercise, supported by IE Singapore.

First and foremost, we would like to thank our customers, our suppliers, our partners, IE Singapore and last but not least, our staff, for making this journey truly possible.

This is considered a significant milestone for us, because we have not only restructured our Group and business units, but are now moving towards providing a new brand experience that can be plugged in to enhance our customers’ value chains.

Our brand philosophy of “Completely Possible” signifies our ability and commitment to the completing the job, no matter the challenges we may face. In addition, we have in the process of launching our service packages for Marine, Infrastructure and Energy solutions.

MD Melvin Tan introduces the team who makes this completely possible

We were privileged to have Mr Tham Poh Cheong, Group Director from IE Singapore, to grace the launch event as our Guest-of-Honour. Mr Tham shared with us, “Cyclect is presently in the right sectors that are experiencing high growth potential. Venturing overseas is considered a milestone for any local company, but in order to compete effectively in the overseas market, branding will be very important, and that is why IE Singapore has decided to support Cyclect in its brand journey.”

IE Singapore Group Director Mr Tham Poh Cheong addressing the audience

As our Managing Director, Mr. Melvin Tan, shared in his speech,

This brand represents a new path for us. In the words of famous American poet Ralph Waldo Emerson: ‘Do not go where the path may lead, go instead where there is no path and leave a trail.’ Together we will blaze new trails with you.

Melvin speaking in front of the audience

Cyclect looks forward to blazing new trails with you. Together, we make this Completely Possible.

Melvin presenting a token of appreciation to Mr Tham

Launching Cyclect's brand

Presentation of Brand Certificate to Melvin by Mr Lawrence Chong, CEO of Consulus. Cyclect is now officially ready to shape the world.

A toast to Cyclect: Completely Possible

It was a great turnout at our official launch.

Customers pleasantly surprised by our new brand

 
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